Career awareness efforts are most effective when they inspire interest among young people. An event hosted by the Transportation and Logistics Management Research Center at the University of Wisconsin–Superior is designed to do just that. By partnering with a local council of the Girl Scouts, Dr. Richard Stewart, the center’s director, has developed a day-long event that brings elementary and middle-school-aged girls to the UW–Superior campus to explore careers in transportation.
The program was developed after Stewart learned about the “Trucks are for Girls” Fun Patch created by the Women in Trucking Association with Girl Scouts in the Chicago area. Stewart worked to develop the UW–Superior program with Cassie Roemhildt, a research associate who is also the mom of two girl scouts. They built on knowledge shared by Women in Trucking and pulled-in support from industry sponsors as well as from the National Center for Freight & Infrastructure Research & Education (CFIRE).
“It’s interesting to see that, at age twelve, many girls are already thinking about their careers,” said Roemhildt. “This event shows girls the ‘hidden empire’ of transportation.” [Read more…]