Ozinga, a fourth-generation, family-owned business that provides concrete, materials, energy and logistics solutions, reinvented their hiring process from the ground up starting in 2014 in order to best serve a rapidly changing workforce.
The company, founded in 1928, launched their Born to Build campaign in the spring of 2015, which quickly spread through social media. The original post of the video has already received roughly 3,600 likes, 280 comments, 1,700 shares and nearly 260,000 views. Those numbers continue to grow.
The video aims to destigmatize jobs in the transportation and construction industries, where filling positions has been increasingly difficult due to a shifting workforce. Millennials became the largest section of the workforce in 2015, but about one out of every four workers in the transportation industry is older than 55 years old. Projections currently show that three out of every four workers will be Millennials by 2025. Because of this, the Born to Build campaign is trying to do a better job of reaching and attracting this younger group of workers.