Ozinga, a fourth-generation, family-owned business that provides concrete, materials, energy and logistics solutions, reinvented their hiring process from the ground up starting in 2014 in order to best serve a rapidly changing workforce.
The company, founded in 1928, launched their Born to Build campaign in the spring of 2015, which quickly spread through social media. The original post of the video has already received roughly 3,600 likes, 280 comments, 1,700 shares and nearly 260,000 views. Those numbers continue to grow. Read more