In recognition of the importance of workforce issues to Wisconsin’s contractors, Wisconsin Operating Engineers partnered with Destinations Career Academy to develop the Operating Engineers Pre-Apprenticeship Program. This program prepares students for registered apprenticeship while still in high school. Hosted through the McFarland School district in south-central Wisconsin, this program is available through course options to students throughout the state.
One year ago, MichiganConstruction.com was launched to promote the construction industry. Started and funded by construction employers, Michigan’s premiere construction branding campaign has generated over 34-million media impressions delivered to television broadcast media markets and social media platforms throughout Michigan.
“Our focus is on Michigan’s construction industry,” says Dan DeGraaf, CEO of the Michigan Concrete Association who spearheads the MichiganConstruction campaign. He sees that the only way for the construction industry to compete for the best-and-brightest, is to unify in an effort to show people how cool it is to work in construction.
MichiganConstruction produced three TV commercials that does just that. The latest shows how kids can go from video gaming directly to construction.
Heather Smith, Marketing Director of the MichiganConstruction campaign says, “The trick is capturing interest generated from the ads and connecting those job seekers with our construction employers.” This campaign drives and captures interest with cutting edge inbound digital marketing tools utilizing branded web-based and social media technology.
The MichiganConstruction campaign paved the way for the creation of the Michigan Construction Foundation.
Formed as a 501(c)(3) nonprofit corporation, the Construction Foundation seeks to promote a positive image for Michigan’s construction industry to attract, recruit, educate, train and support new workers.
Brindley Byrd now serves as Executive Director of the Michigan Construction Foundation. Working with their employer partners, MichiganConstruction designed a framework to build an effective organization, serving as an industry intermediary, to integrate and align Michigan’s workforce development system.
“Michigan’s construction industry offers such opportunity for people to get good paying jobs,” Byrd says thinking about why he is excited to be part of this effort. “MichiganConstruction easily connects job seekers with the many construction job, education and training options across the state.” Today’s construction industry needs workers with the right skills, qualifications and character to build a better Michigan.
For more information, contact Heather Smith at heather@MichiganConstruction.com.
Ozinga, a fourth-generation, family-owned business that provides concrete, materials, energy and logistics solutions, reinvented their hiring process from the ground up starting in 2014 in order to best serve a rapidly changing workforce.
The company, founded in 1928, launched their Born to Build campaign in the spring of 2015, which quickly spread through social media. The original post of the video has already received roughly 3,600 likes, 280 comments, 1,700 shares and nearly 260,000 views. Those numbers continue to grow. Read more
This event gather leaders throughout Indiana from the construction industry to discuss the challenges facing the state’s construction industry. Education is the primary focus of the Annual Conference. This year’s conference will be focused on “The Next Leap Forward.” Comparative to other major industry sectors in America, construction is often viewed as bring a conservative industry. Throughout our history we have been slow to adopt large scale change and are often reactionary in our building processes and business practices. As Hoosier leaders strive to build Indiana’s 21st century workforce and economy, it is essential that we review the successes and lessons of the past, and use those to inform our need for swift adaptation of emerging best practices. This year’s event seeks to educate the leaders in Indiana construction regarding the adoption of new technology, cutting edge business practices, and upcoming policy developments.
Submit a video for a chance to win a $500 cash prize!
There has been a lot of talk about transportation and infrastructure lately, and the American Road & Transportation Builders Association (ARTBA) would like to know what you think. Now in its seventh year, the Transportation Video Contest has just opened, and students of all ages are encouraged to apply!
The top four (4) student videos (one (1) winner in each age group of each category), as selected by ARTBA, will each be awarded a $500 cash prize. The winners, along with other submitted videos, may be shown at the ARTBA National Convention. Entrants may work in teams, but only ONE (1) prize is awarded per video. Submitted videos may also be featured on the ARTBA website, screened on YouTube, and/or other promotional venues.
The Construction Institute (CI) of the American Society of Civil Engineers has developed a program that brings top engineering students from across the country together with potential employers who are seeking new talent. Student Days events give students the information and tools they need to stand out in a competitive job market, while providing engineering recruiters with unique opportunities to get up close and personal with a stellar pool of candidates.
Previous events have included site tours, “real world engineering” sessions, resume critiques, participation in ASCE section conferences, an equipment rodeo, and CI’s signature event, Speed Networking!—a variation on the “speed dating” phenomenon, during which company recruiters have the opportunity to spend up to 10 minutes with each small group of students, while rotating around the room to get to know all participants on a personal level.
In addition, students participate in CI’s unique student competition, the CI Heavy Civil Engineering Team Challenge. Students team up to create a bid package for a real-world construction job, and present their proposal to construction professionals.