Working simultaneously with unions, contractors, women, and students, the National Center for Women’s Equity in Apprenticeship and Employment is helping the construction industry grow the skilled workforce it needs by incorporating and retaining more women. One way the center is doing this is by bringing registered apprenticeship to bear as a proven strategy to grow and retain talent.
In recognition of the importance of workforce issues to Wisconsin’s contractors, Wisconsin Operating Engineers partnered with Destinations Career Academy to develop the Operating Engineers Pre-Apprenticeship Program. This program prepares students for registered apprenticeship while still in high school. Hosted through the McFarland School district in south-central Wisconsin, this program is available through course options to students throughout the state.
One year ago, MichiganConstruction.com was launched to promote the construction industry. Started and funded by construction employers, Michigan’s premiere construction branding campaign has generated over 34-million media impressions delivered to television broadcast media markets and social media platforms throughout Michigan.
Ozinga, a fourth-generation, family-owned business that provides concrete, materials, energy and logistics solutions, reinvented their hiring process from the ground up starting in 2014 in order to best serve a rapidly changing workforce. The company, founded in 1928, launched their Born to Build campaign in the spring of 2015, which quickly spread through social media. […]
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